Dont use "conn" as the username. You only need when *changing* connectin.
Examples
C:\Users\comcdona>sqlplus /nolog
SQL*Plus: Release 12.1.0.2.0 Production on Sat Jun 4 11:36:03 2016
Copyright (c) 1982, 2014, Oracle. All rights reserved.
SQL> conn scott/tiger
Connected.
C:\Users\comcdona>sqlplus
SQL*Plus: Release 12.1.0.2.0 Production on Sat Jun 4 11:36:31 2016
Copyright (c) 1982, 2014, Oracle. All rights reserved.
Enter user-name: scott/tiger
Last Successful login time: Sat Jun 04 2016 11:36:11 +08:00
Connected to:
Oracle Database 12c Enterprise Edition Release 12.1.0.2.0 - 64bit Production
With the Partitioning, Oracle Label Security, OLAP, Advanced Analytics
and Real Application Testing options